4L Collection Hotels and Balloon Museum: a journey through art and wonder with Euphoria in Rome

4L Collection Hotels is pleased to announce its prestigious partnership with the Balloon Museum for the exhibition Euphoria – Art is in the Air, an extraordinary event that transforms contemporary art into a unique immersive experience.

The exhibition, curated by Valentino Catricalà in collaboration with Antonella Di Lullo and with the patronage of the Municipality of Rome and the MiC - Ministry of Culture, will be hosted at La Nuvola (EUR) from 20 December 2024 to 30 March 2025.
Following its international success, with over 6 million visitors worldwide, Euphoria – Art is in the Air brings an unprecedented sensory journey to Rome. With over 20 monumental installations and interactive inflatable works, the exhibition transforms the spaces of La Nuvola into a universe of shapes, colors, lights and sounds, offering an experience that stimulates the senses and opens new perspectives. Internationally renowned artists present include Carsten Höller, Philippe Parreno, Martin Creed, Marta Minujín, Hyperstudio, Rafael Lozano-Hemmer, Ryan Gander, A.A. Murakami and many others.

With Euphoria – Art is in the Air, the Balloon Museum takes on a new identity, offering for the first time a journey that explores contemporary art through inflatable works conceived not only as an artistic medium, but also as tools for interaction and active involvement of the public. Every corner of the exhibition becomes a discovery, a world to explore in which the visitor is not just a spectator, but the protagonist of an immersive experiential journey.

Thanks to the partnership between 4L Collection Hotels and the Balloon Museum, our guests will be able to live an even more exclusive experience. Situated in strategic locations in the heart of the city, our structures offer an oasis of comfort and refinement, perfect for completing the journey into the contemporary art of Euphoria. With dedicated packages, personalized services and an unparalleled welcome, 4L Collection Hotels becomes the ideal starting point to discover Rome and its artistic wonders.

Don’t miss the chance to immerse yourself in a world of creativity and innovation. Book your stay at 4L Collection Hotels and let yourself be carried away by the magic of Euphoria – Art is in the Air.